The nation’s largest automaker, Hyundai Motor, said Sunday that it had unveiled new cars and technologies targeting China at the 16th Beijing International Automotive Exhibition, which kicked off a day earlier.
The automaker said it showcased a technology brand, called “H Smart+,” exclusively for China. The space consists of three areas: a clean field that focuses on electric cars and hydrogen cars, a connected field showing connectivity technology such as Baidu 3.0 and BlueLink, and a freedom field that covers self-driving technologies, future city mobility and robotics.
The company also unveiled its new vehicles, including the Tucson L and the new Elantra, to tap into the Chinese market.
The Tucson L is the new fourth-generation model in the Chinese market. It is a fully modified sport utility vehicle that applies Hyundai’s design identity, “sensuous sportiness.”
The newly unveiled seventh-generation Elantra is the second model with a third-generation platform — after the Sonata, introduced in July in the Chinese market.
At the Beijing motor show, a fierce battleground for the global electric vehicle market, Hyundai Motor expressed its confidence as a leading company by presenting its vision for electric power generation.
The automaker said it plans to unveil 44 eco-friendly cars by 2025 and to become one of the world’s top three electric-car makers by achieving an annual sales target of 670,000 electric vehicles, including hydrogen fuel-electric vehicles.
At the show, Hyundai Motor introduced its high-performance electric vehicle RM20e to the general public for the first time.
The RM20e is equipped with a dedicated motor with a maximum power of 810 horsepower and a maximum torque of 97.9 kilogram meters. It reaches 100 kilometers per hour from standstill in less than three seconds.
“We are planning to actively target the Chinese market by providing a smart experience to Chinese customers with H Smart+ technology and using local strategic models,” a Hyundai Motor official said. “We will continue to transform Hyundai Motor’s brand image in China with customized strategies such as online sales services and by securing new car lineups.”