Home > Industry News

Title Hyundai Motor Co. and its affiliate Kia Motors Corp. still struggled last month in China, posting a
Write admin Date 2017-08-24 Hit 119

Hyundai Motor, South Korea¡¯s No.1 automotive company, will tap into the pickup truck market in the US with the aim of boosting its sluggish sales there, the company said Wednesday.

Michael J. O¡®Brien, vice president of corporate and product planning at Hyundai Motor America, said the company¡¯s top management in Seoul had approved plans to go ahead with pickup truck development, according to Reuters.

O¡¯Brien added, the approval is part of Hyundai Motor¡¯s plan to catch up with US motorists¡¯ change in preference of bigger vehicles from sedans.

Automakers in the US sold 10.6 million units of light-trucks, including SUVs, CUVs and pickup trucks, in 2016, up 7.2 percent on-year, according to WardsAuto data.

Hyundai¡¯s soon to be produced pickup truck is expected to resemble the Santa Cruz crossover truck concept vehicle unveiled at the 2015 Detroit motor show.

Santa Cruz concept marks the first vehicle planned and designed by Hyundai Motor America, the company said.

Hyundai Motor currently does not produce any pickup trucks.

¡°We are reviewing matters related to the pickup truck,¡± said the spokesperson for Hyundai Motor.

As a late comer to the SUV market, Hyundai Motor will also roll out Kona compact SUV in the US by the year¡¯s end, seeking for a piece of the popular market.

Hyundai Motor has been dealt a blow in US sales, as it has missed out on the SUV boom.

Hyundai sold 54,507 units last June, down 19.3 percent on-year, including sales posted by premium Genesis brand, the company said.

¡°Pickup trucks are traditionally favored vehicles in the US and owners tend to show strong brand loyalty. Sales of pickups make up a significant part of GM, Ford and other automakers in the US,¡° said Kim Pil-soo, an automotive engineering professor at Daelim University.

¡±US had levied high tax on pickups to protect US-based automakers. But that is no longer the case due to the Korea-US free trade agreement.¡°
No Title Write Date Hit
308 Hyundai, Kia¡¯s sales recovering in China admin 2017-11-14 331
307 Hyundai Motor logs strong sales in Australia admin 2017-11-14 260
306 Hyundai Mobis develops world's first air bags for .. admin 2017-10-25 292
305 Hyundai to invest $5m in US center for mobility admin 2017-10-25 268
304 Hyundai-Kia rebounds in September admin 2017-10-16 288
303 Hyundai, Kia bolster CSR in Asia admin 2017-09-25 168
302 Hyundai Motor diversifies marketing in Europe admin 2017-09-25 166
301 Renault Samsung¡¯s new SUV caters to urban drivin.. admin 2017-09-25 145
300 Hyundai could become world¡¯s No. 1 with FCA merge.. admin 2017-09-25 140
299 Hyundai Mobis supplies parts worth $48b for US, Ch.. admin 2017-09-25 143
  1 2 3 4 5